Early this year in his bid to revamp funding of the country’s broadcaster on March 24 2023, president Museveni ordered that all government agencies must advertise with Uganda Broadcasting Corporation in order to realize profits that can withstand it’s expenditures.
In his directive tendered in his March 06th letter, president Museveni directed that all government MDAs should run adverts through only New Vision and UBC and any accounting officer who deviates from the directive would face the consequences. This move was seen as discriminative and not in good faith since it would suffocate the private media which commands over 98% of the audience in Uganda.
The Permanent Secretary Ramdhan Ggoobi at the beginning of this financial year in his circular to all government accounting officers directed that in respect to the presidential directive of running adverts only and through UBC and New Vision and failure to do this would fetch heavy punishments.
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The directives carried in Ggoobi’s circular didn’t go well with private media owners under their umbrella of National Association Of Broadcasters (NAB) who announced that their media houses would not cover any government function anymore. This was felt and president scheduled to meet the private media owners today 10th July 2023.
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In their meeting today, it’s been reported that the president has rescinded his directive on private media and overturned his own orders and now UBC will also be competing for government businesses just like the other media houses without any presidential immunity but government funding will continue.
This is a developing story….
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